What does it take to thrive as an independent auto dealer in a rapidly changing industry? In this episode, we sit down with Jeff Martin, CEO of the National Independent Automobile Dealers Association (NIADA), to explore the real stories, challenges, and opportunities facing dealers today. Whether you’re a seasoned pro or just curious about the future of used car sales, this conversation will challenge your assumptions and reveal what’s really happening behind the scenes.Jeff Martin shares his unique perspective on leadership, community, and the power of networking at the NIADA Convention and Expo 2025. If you want to know how top dealers are adapting, what’s new at this year’s event, and why the independent dealer community is stronger than ever, you won’t want to miss this episode.🔗 EPISODE LINKS:- NIADA 2025 Registration page: https://goatforreal216.com/niada- Learn more about the NIADA: https://www.niada.com🏆 THANKS TO OUR SPONSOR:SkyBlue Credit – Credit Repair for Dealers & Customers: https://goatforreal216.com/skyblue⏱️ CHAPTERS00:00 Intro 00:36 Meet the hosts: Shawn Payne & Ina Coveney 02:31 Introducing Jeff Martin, CEO of NIADA 03:31 What to expect at the NIADA Convention & Expo 2025 06:33 Why networking at the convention matters 09:18 The power of the expo floor & vendor innovation 10:39 How the industry is changing post-COVID 11:37 First-time attendees & building community 13:01 Keynote speakers and what excites Jeff Martin 14:04 The challenge of uniting independent thinkers 15:21 Bold predictions for the used car industry 17:50 Social media’s impact on independent dealers 20:06 Dispelling myths about used car dealers 23:45 Giving back & community involvement 25:13 Jeff Martin’s dinner table question 27:03 How to register for NIADA Convention and Expo 2025 28:29 Final thoughts and goodbyes➡️ GO TO EPISODE #33 FOR PART 1 OF THIS INTERVIEW https://goatforreal216.com/33🔗 More About Our Guest Jeff Martin, CEO of the National Independent Automobile Dealers Association (NIADA). Jeff leads the largest association for independent auto dealers in the U.S., focusing on advocacy, education, and community-building. - Learn more: https://www.niada.comWORK WITH US☎️ Contact us about Social Media Training and Coaching: https://goatforreal216.com/contact📲 Follow our GOATFORREALMEDIA channels► Subscribe for more interviews: https://goatforreal216.com/apple► Follow us on Instagram: https://instagram.com/goatforrealmedia► Follow us on TikTok: https://tiktok.com/@goatforrealmedia📲 Follow the GOAT► Follow @goatforreal216 on TikTok: https://tiktok.com/@goatforreal216► Follow on Instagram: https://instagram.com/goatforreal216📲 Follow INA► Instagram: https://instagram.com/autosocialgal► TikTok: https://tiktok.com/@autosocialgal💬 What did you think of this episode? Drop your thoughts in the comments!👍 Like this video if you learned something new🔔 Subscribe & turn on notifications for weekly insights into the auto industry and entrepreneurship#NIADA2025 #UsedCarIndustry #AutoDealers #JeffMartin #NIADAConvention #CarSales #IndependentDealers #AutomotiveLeadership #Networking #AutoExpo #DealershipSuccess #GoatForRealMedia #ShawnPayne #InaCoveney #AutoIndustryInsights

When independent dealers are up against big-time regulation, who’s really got their back? In this episode, we sit down with Jeff Martin, CEO of NIADA, to talk about what the National Independent Automobile Dealers Association is doing behind the scenes in Washington to protect independent dealerships. If you're a dealer who's ever felt overwhelmed by compliance or unsure who’s fighting for your interests, you’ll want to tune in to hear how NIADA is helping to level the playing field, and why unity in this industry might just be its greatest power.🔗 EPISODE LINKS:NIADA Convention Registration: https://goatforreal216.com/niadaFind your local IADA chapter and join now: niada.com🏆 THANKS TO OUR SPONSOR:Sky Blue: Affordable Credit Repair: https://goatforreal216.com/skyblue⏱️ CHAPTERS 00:00 Intro 01:00 Meet Jeff Martin – NIADA CEO 03:30 Why NIADA Matters to Independent Dealers 05:00 The Fight in Washington: Advocacy Explained 08:00 Real Stories of Dealers and Compliance Challenges 12:30 AI in the Auto Industry: What’s Coming 17:00 Behind the Scenes: What a CEO Really Does 22:00 NIADA’s 5-Year Vision➡️ GO TO EPISODE #34 FOR PART 2 OF THIS INTERVIEWhttps://goatforreal216.com/yt34 🔗 More About Our GuestJeff Martin is the CEO of the NIADA, with over two decades of experience advocating for independent dealers across the country. He previously led the Texas Independent Auto Dealers Association and now serves thousands of members nationwide through legislative action, compliance support, and education.📍 Learn more: https://www.niada.comWORK WITH US☎️ Contact us about Social Media Training and Coaching: https://goatforreal216.com/contact📲 Follow our GOATFORREALMEDIA channels ► Subscribe for more interviews: https://goatforreal216.com/apple ► Follow us on Instagram: https://instagram.com/goatforrealmedia ► Follow us on Tiktok: https://instagram.com/goatforrealmedia📲 Follow the GOAT ► Follow @goatforreal216 on TikTok for real-deal dealership content: https://tiktok.com/@goatforreal216 ► Follow on Instagram: https://instagram.com/goatforreal216📲 Follow INA ► Follow on Instagram: https://instagram.com/autosocialgal ► Follow on Tiktok: https://instagram.com/autosocialgal💬 What did you think of this episode? Drop your thoughts in the comments! 👍 Like this video if you learned something new 🔔 Subscribe & turn on notifications for weekly insights into the auto industry and entrepreneurship#NIADA #UsedCarDealer #AutoIndustry #DealershipLife #IndependentDealer #JeffMartin #CarSales #Compliance #AutoBusiness #DealerTalk #AIinAuto #CarDealerConference #GoatForReal #PodcastInterview

What happens when a social media pro dives headfirst into the fast-paced world of car sales? In this lively and insightful episode, Robin Wilson — CEO of Social Grenade and veteran of the automotive and digital marketing industries — reveals how she’s reshaping how dealerships connect with customers online.
 
Robin shares the story behind her viral MySpace beginnings, the creation of a social media tool built just for auto sales pros, and why understanding generational differences is key to success. You’ll hear her hot takes on training stubborn sales teams, building consistency, and why authenticity beats perfection in video marketing every time.
 
Tune in for:
👉 Why mastering Facebook still matters
👉 How to train like a coach, not a boss
👉 What it really takes to stand out in your feed
👉 And how thinking like an intrapreneur can change your sales game
 
With humor, heart, and real-world strategies, this episode is a must-listen for anyone selling in the digital age.
 
🔗 EPISODE LINKS
👉 Follow Robin Wilson on Instagram at https://instagram.com/socialgrenadeapp
 
🐐 BRING THE GOAT TO YOUR DEALERSHIP
Social Media training for car sales consultants. We'll travel to your store! Increase your presence, and sell more cars!
https://www.goatforreal216.com/contact
 
#goatforreal216 #carsales #socialmediamarketing

In this no-BS episode of the Everyone Hates Car Salesman Podcast, I sit down with Chris Haus, owner of Haus Auto Group in Canfield, Ohio — and one of the sharpest independent dealers in the game.
We dive into:
Why private vehicle acquisition beats the auction gameHow overanalyzing data can kill your gut instinctsThe real reason the best car dealers never stop evolvingWhether AI will actually replace car salespeopleWhy Chris says the most valuable dinner is one with family — no phones, no distractions
If you're in the car business, this episode might change how you look at acquisition, leadership, and what truly matters. Whether you're an aspiring dealer or a seasoned vet, don’t miss this one.
hausautogroup.com
#carbusiness #dealershiplife #autosales #entrepreneurship #podcast #leadership #AI #automotiveindustry

In this episode of Everyone Hates Car Salesman, Shawn Payne (aka GoatForReal216) sits down with long-time friend and third-generation dealer Chris Haus of Haus Auto Group. From washing cars as a teen to running one of the hardest-working independent lots in Canfield, Chris shares what it takes to thrive in a business where overhead, tech, and talent challenges never stop coming.
You’ll hear real stories about legacy, work ethic, AI in the showroom, and how Chris’s 12-year-old son is already the face of their dealership. It’s raw, relatable, and full of insights for car people who live and breathe the grind.
https://youtu.be/6W6HaQ6IvW8

In this powerful and wide-ranging episode of Everyone Hates Car Salesmen, host GoatForReal216 (aka Shawn) sits down with the one and only Ina Coveney — entrepreneur, content queen, and founder of Auto Social Consulting.
What starts as a conversation about social media quickly evolves into a deep dive on identity, imposter syndrome, gender dynamics in business, the beauty (and brutality) of growing up, and why both men and women need space to be real in the automotive industry and beyond. 
Topics Covered:
Advice for young women entering social media or marketing careers
Why most people quit posting before they find their audience
How men and women experience confidence, trauma, and feedback differently
The real reason content creation gets stuck at the editing stage
Why building the right team is everything at the dealership level
Ina’s bold take on leaving corporate life — and never going back
It’s vulnerable, it’s funny, it’s raw — and it just might be the conversation your dealership needs to hear.
Whether you're a GM, a salesperson, a social media manager, or just someone with a phone and a vision, this episode will give you clarity, confidence, and a few laughs along the way.
Subscribe, share, or stream it from your dealership’s break room — we won’t judge.
If you'd like to learn more about Ina, click the link below!
Ina Coveney Website
@autosocialgal on Socials

In this powerful episode of Everyone Hates Car Salesman, I sit down with the one and only Ina Coveney to talk about two things that matter deeply to both of us: Women in Automotive and the Hispanic Community.
We dive into why the future of the car business may hinge on more diversity at the dealership — not just because it’s the right thing to do, but because it’s good business. Ina shares her unique perspective on how female leadership, detail-oriented thinking, and a lack of ego could revolutionize how cars are sold. And I share why I’d staff an entire dealership with women if I could.
We also break down:
What dealerships are still getting wrong about social media
Why representation matters on the showroom floor
How a small Texas dealership is crushing it on social by just showing up
The myth that social media is “too expensive” for small stores
Whether you’re a dealer, salesperson, or just someone who believes the industry needs to evolve — this one’s for you. 👊
📲 Follow Ina: @autosocialgal💼 Learn more about Auto Social Consulting: https://autosocialconsulting.com/🎧 Subscribe to the podcast for more real, unfiltered car biz talk.

In this powerful episode of Everyone Hates Car Salesman, I sit down with the one and only Ina Coveney to talk about two things that matter deeply to both of us: Women in Automotive and the Hispanic Community.
We dive into why the future of the car business may hinge on more diversity at the dealership — not just because it’s the right thing to do, but because it’s good business. Ina shares her unique perspective on how female leadership, detail-oriented thinking, and a lack of ego could revolutionize how cars are sold. And I share why I’d staff an entire dealership with women if I could.
We also break down:
What dealerships are still getting wrong about social media
Why representation matters on the showroom floor
How a small Texas dealership is crushing it on social by just showing up
The myth that social media is “too expensive” for small stores
Whether you’re a dealer, salesperson, or just someone who believes the industry needs to evolve — this one’s for you. 👊
📲 Follow Ina: @autosocialgal💼 Learn more about Auto Social Consulting: https://autosocialconsulting.com/🎧 Subscribe to the podcast for more real, unfiltered car biz talk.